Creamy snuff is a tobacco paste, consisting of tobacco, clove oil, glycerin, spearmint, menthol, and camphor, and sold in a toothpaste tube. It is marketed mainly to women in India, and is known by the brand names IPCO (made by Asha Industries). According to the U.S NIH-sponsored Smokeless Tobacco Fact Sheet, it is marketed as a dentifrice.[1] The same factsheet also mentions that it is "often used to clean teeth. The manufacturer recommends letting the paste linger in your mouth before rinsing." It is packaged in tubes similar to those used for toothpaste.[2] The product is addictive.[3]
A similar product known as gul or gadakhu is made with tobacco powder and molasses, and used mainly by women in Central and South Asia as a dentifrice.[1]